Customer Relationship Management

BUSML 4212: Customer Relationship Management

Examines the theories of methods used to identify profitable customers, understand their needs and wants, and how to build a bond with them by developing customer-centric products and services directed toward providing customer value.
Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv.
Credit Hours

To find course availability and times, please visit the Ohio State Course Catalog and Master Schedule.