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Market Analysis, Development & Forecasting

BUSML 4211: Market Analysis, Development & Forecasting

Before a new product can be launched, or new customers targeted a firm must assess the size and demand for an offering. Methods used to forecast consumer behavior, market share, and sales (for production and inventory control) will be examined.
Prereq: 4201 (750) or 4202 (758), or equiv, and BusMHR 2292 (BusAdm 499.01).
Credit Hours
1.5

To find course availability and times, please visit the Ohio State Course Catalog and Master Schedule.