BUSML 4211: Market Analysis, Development & Forecasting

August 19, 2015

Before a new product can be launched, or new customers targeted a firm must assess the size and demand for an offering. Methods used to forecast consumer behavior, market share, and sales (for production and inventory control) will be examined.
Prereq: 4201 (750) or 4202 (758), or equiv, and BusMHR 2292 (BusAdm 499.01).

Credit Hours: 

To find course availability and times, please visit the Ohio State Course Catalog and Master Schedule.