BUSML 4210: Advanced Market Research

August 19, 2015

Applications of modern marketing research procedures to variety of marketing problems. Emphasis placed on survey design and sampling, attitude measurement, perceptual mapping, market segmentation, conjoint analysis, and measurement of customer satisfaction.
Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv.

Credit Hours: 
1.5


To find course availability and times, please visit the Ohio State Course Catalog and Master Schedule.