Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation.
Prereq: Honors standing in the Business Admin Honors Cohort program, and Econ 2001.01 (200) or equiv. Not open to students with credit for 3150 (450), 3250 (650), or 650H