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Principles of Marketing

BUSML 3250: Principles of Marketing

Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation.
Prereq: Econ 2001.01 and 2002.01. Not open to students with credit for 3150 (650) or 450 or to students enrolled in UUSS, UExp or PreBSBA-PR.
Credit Hours
3.0

To find course availability and times, please visit the Ohio State Course Catalog and Master Schedule.