BUSML 3250: Principles of Marketing

August 19, 2015

Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation.
Prereq: Econ 2001.01 and 2002.01. Not open to students with credit for 3150 (650) or 450 or to students enrolled in UUSS, UExp or PreBSBA-PR.

Credit Hours: 
3.0


To find course availability and times, please visit the Ohio State Course Catalog and Master Schedule.