BUSML 3150: Foundations of Marketing

August 19, 2015

Presents the concepts, framework and tools of market-based management. Topics include the marketing concept and the role that product, price, promotion and distribution play in marketing strategy and implementation.
Prereq: Math 1116, 1130, 1148, or equiv, and Econ 2001.01, or equiv. Not open to students with credit for 3250. Not open to students in BSBA.

Credit Hours: 
3.0


To find course availability and times, please visit the Ohio State Course Catalog and Master Schedule.