BUSML 3150: Foundations of Marketing

August 19, 2015

Presents the concepts, framework and tools of market-based management. Topics include the marketing concept and the role that product, price, promotion and distribution play in marketing strategy and implementation.
Prereq: Econ 2001.01 (200), or equiv. Not open to students with credit for 3250 (650) or 450. Not open to students in BSBA.

Credit Hours: 
3.0


To find course availability and times, please visit the Ohio State Course Catalog and Master Schedule.